“I’m Mindaugas Kriščiūnas, one of the founders of Zenoo brand. In times of digital age, together with Agota Jakutytė we have decided to launch a kind of traditional product and service. Moreover, we have joined the most advanced scientists to together find out the formula for healthy dog food. What it has to do with startups and technologies one can ask? We applied the best technologies for our clients to be able to subscribe to the product online and with no headache get the best food that there is for their best four-legged friends.
Seems simple, right? Just take the product that everyone wants and needs and sell it on the market. Unfortunately, the reality is much more complicated – in the traditional production chain, we add marketing, then we add sales, then we add an element of the perfect client service, then we place all of this online and offline - startup instantly becomes a complicated business to work in.
My co-founder Agota has extensive experience with physical products and brands, myself, I’ve been working with digital technologies worldwide. We have teamed up our strengths to build something unique, something that everyone (in our target group) would need today.
Today, I can tell you we are grateful that we met the guys from Baltic Sandbox at the right time, just before we decided to launch our service and dive into the active sales.
We were sure that there is a product-market fit, there’s an audience that waits for this kind of solution/product. Unfortunately, for the investors of classical startups, it seemed like a complex challenge or they had a lack of belief in us. But not for Baltic Sandbox team. This team jumped into our project on day 1, brought a wide network of mentors, advisors, they didn’t count any minute that they spent on our project. We tailored each corner of our project, we polished until we started to like it and could move on.
I’ve personally had a chance to participate in various international startup accelerators, such as “500 Startups” in San Fran, “TechStars” in London, so I am pretty aware of how these programs work. A lot of intensive work, loads of ideas, offers, investor’s attention, and micro-investment (if it’s needed).
I’m gonna be sincere here, with this experience I thought I could predict what will be an outcome from Baltic Sandbox, and I didn’t place a big bet on this. The main factor for our cooperation was to allow my co-founders and colleagues to get this experience too. Moreover, allow my fellow partners to get a better view of how digital products grow, evolve and skyrocket. With this, we started our cooperation in October 2019, you know what, WE still cooperate!
Not gonna brag here, out of all the projects I had a chance to work with and that included outside consultants, mentors, and advisors – Baltic Sandbox program brought us the most value. For myself, and my co-founder, and of course, our startup.
And here comes the main thing – value. The team from Baltic Sandbox offers a real hand-on and problem-solving approach. Sometimes, dozens of tips, recommendations and micro-investment are not as valuable as a chance to work with a team of professionals. Your real partners work hand in hand to solve the main challenges that you face. Whatever it is: production – solved, logistics – solved, digital technologies (e-commerce, client service, CRM, OMS, etc) – solved. Marketing – solved. Pitching to investors and partners – solved. Operational management – solved. Financial projections – solved. Budgeting, etc etc. Whatever happens, Baltic Sandbox is here to support. It helps to move further, try harder and believe that if there will be a challenge to solve, we will not be alone in this game. Combined, it makes us an A TEAM.
I’m looking forward to what the next months will bring us. And we will definitely figure it out.”